A co-founder of Create Consulting, Eileen has over ten years experience in marketing, sales, and executive management of Chinese outbound tourism operations.
Having worked for China Space, China Post & Telecom International Travel and Beijing North Star International Travel (first opened 9 ADS Travel Agencies in China), Eileen is a seasoned industry professional who is adept at marketing, sales, project management of tourism brands. She has worked closely with MICE agencies and leading travel media in Beijing and Shanghai.
In the past five years she has been involved in the successful marketing of several key destinations, attractions, hotel chains, resorts and leading DMC’s including Dubai, Garuda Airlines, Dreamworld, Movie World, Phillip Island, Sun International, South African Airways, Cape Town, Fancourt The Collection by Liz McGrath and Ker & Downey, Jordan Tourism, Royal Jordanian Airlines and South African Tourism.
A native of Beijing, Eileen graduated from Beijing Foreign Studies University with her major in Business English, and studied a Master’s Degree of Tourism. She then worked for a leading IT company before moving to pursue her passion for the tourism industry.
A co-founder of Create Consulting, Michael oversees the company’s operations and as such has the dual role of client liaison and China market implementation.
Having lived and worked in Beijing for 12 years the Cape Townian previously co-founded Weber Shandwick’s China Travel Practice and was instrumental in promoting numerous North American and European tourism brands in the Mainland market.
Throughout his career Michael has provided strategic communications advice to world class brands including Boeing, American Airlines, Etihad Airlines, South African Airways, The Bahamas, City of Cape Town, City of Amsterdam, City of Dusseldorf, South African government, Israel government, Texas Tourism, TUI Travel, New Zealand Wines, Wines of South Africa, Starwood Hotels & Resorts and Sun International.
He has hosted media events for the Mayor of Cape Town, Mayor of Amsterdam, Starwood Hotel & Resorts top five global leadership, Alibaba’s founder/CEO Jack Ma, Yahoo’s Jerry Yang, Skype’s Niklas Zennström and US President Clinton.
Almost a Beijing native, Michael created Create Consulting as a vehicle to encourage greater growth of China-Africa business as a realistic tool in the fight for development and job creation.
To make inroads in the Chinese outbound tour operator market we targeted high-end Chinese outbound tour operators, luxury travel clubs and VIP departments of large outbound tour operators focusing on on the experiential, highlighting their award winning food and wine offerings, educating on the seasonal and regional assets and ensuring the guest has the opportunity to have authentic local experiences.