China’s Leading B2B Bio's Tourism Consulting Agency

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        Create Consulting was founded 7 years ago as a representation agency with the objective to promote lifestyle and tourism brands in the lucrative but challenging China market.

        We have a multinational team with 20 staff based in Beijing (head office), Shanghai, Hangzhou, Guangzhou, Shenzhen & Chengdu.

Our company’s services include:
1) China tour operator relations sales & marketing (B2B )
2) China lifestyle & tourism strategy development
3) China media relations (public relations) (B2C)
4) China social media content development (B2C)


A co-founder of Create Consulting, Eileen has over ten years experience in marketing, sales, and executive management of Chinese outbound tourism operations.

Having worked for China Space, China Post & Telecom International Travel and Beijing North Star International Travel (first opened 9 ADS Travel Agencies in China), Eileen is a seasoned industry professional who is adept at tour operator sales and marketing. With over a decade of industry experience, Eileen maintains excellent relations with China’s leading outbound tour operators to the benefit of our clients.

In the past decade she has been involved in the successful sales and marketing of several key destinations, attractions, cruise companies, airlines, hotel chains and resorts including Viking Cruises, Jordan Tourism, South African Tourism, Dubai Tourism, Garuda Airlines, Australia’s Dreamworld and Movie World, South African Airways, Wines of South Africa, luxury malls such as Mall of Emirates and Pacific Fair etc.

A native of Beijing, Eileen graduated from Beijing Foreign Studies University with her major in Business English, and studied a Master’s Degree of Tourism. She then worked for a leading IT company before moving to pursue her passion for the tourism industry.


Communications and consulting specialist in China with a passion for the consumer/lifestyle/travel industry. Michael has unrivaled experience in promoting brands focused on the lucrative China outbound travel and luxury consumer market Due to the over a decade experience in this exciting industry he is regularly invited as a conference or workshop speaker to educate participants about how to be successful in the Chinese outbound travel market. 

Michael has developed strategies for, and implemented campaigns on behalf of a number of lifestyle brands in China through the years including his own country, South Africa (South African Tourism, City of Cape Town, Gauteng Province, South African Airways, Sun International, Wines of South Africa), North American states (Texas, British Columbia, Alberta & Saskatchewan), New Zealand Wines and numerous other travel brands (American Airlines, Etihad Airlines, Starwood Hotels & Resorts, The Bahamas, Australia's Dreamworld), Viking Cruises, Jordan Tourism and others. 

In addition to assisting business schools secure high-level meetings for China EMBA education tours, he has extensive corporate communications experience having served Fortune 500 companies (Boeing, Anglo American etc) and has worked with President Bill Clinton, Jack Ma (Alibaba founder), Jerry Yang (Yahoo founder), Xu Jinglei (film director) and Niklas Zennström (Skype founder) 

Specialties: China tourism speaker, China market focus, new business development, digital/social media, campaign & branding strategy development, media relations, China tour operator relations, creative event execution, client liaison, market research


  • Contact Us :
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  • Eileen Zhang :
  • Michael Jones :
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  • For more information about Create Consulting please contact
  • +86 10 8403 0730
  • +86 10 8402 1630
  • Eileen@cconsulting.com.cn
  • Michael@cconsulting.com.cn
  • Room317 La Capitale, No.288 Chaoyangmennei Street, Dongcheng District, Beijing, China